Doom Bar Amber Ale

Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012. Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio. Doom Bar was awarded the International Beer Challenge World Top 50 Beer award in 2006, and their bronze medal in 2011 and 2012. In 2010 it won the Bronze in Publican Licensees Choice Awards. It won the Taste of the West bronze award in 2013, along with the Brussels Beer Challenge (Pale and Amber Ale: Bitter) bronze and the PMA Publican's Choice award for national cask ale brand.